In the heart of Texas, businesses are facing an unprecedented challenge: the relentless rise of healthcare costs. For Kyle Citrano, co-owner of George’s Restaurant, George’s #2, and Jorge’s Cantina in Waco, this issue is more than just a financial burden—it’s a constant source of uncertainty.
Every year, it can change on you in a heartbeat Citrano remarked, highlighting the unpredictability of healthcare expenses. Since reopening after COVID-19 shutdowns, his health insurance costs have increased by about 5%, a trend mirrored across the state.
Rising Costs and Legislative Action
The restaurant industry, in particular, is feeling the pinch. Rising health insurance costs, coupled with inflation and increased credit card fees, are creating a perfect storm of financial strain. This issue has garnered bipartisan attention in the state Legislature, with lawmakers tasked with finding solutions ahead of the upcoming session in January.
Under federal law, employers with more than 50 employees must provide health insurance. In Texas, about half of the population is covered by employer-sponsored plans. Nationally, health costs for businesses are projected to rise by 9% in 2026, following a 6% increase in annual premiums for employer-sponsored family health coverage from 2026 to 2026. The average premium for a family of four now stands at just under $27,000 annually.
The Impact on Employees and Businesses
For businesses like Citrano’s, rising healthcare costs are shrinking the pool of money available for labor, making it harder to offer competitive wages and benefits. This, in turn, affects employees’ access to preventative healthcare and Amy Hartman, Senior Manager of Human Investments for Credit Human, noted that healthcare costs are rising faster than any other expense, including wages.
At Citrano’s restaurants, only 19 out of 425 employees have opted into the health insurance policy, a situation that exacerbates the financial strain. Low employee participation leads to higher rates, creating a vicious cycle of increased costs and decreased enrollment.
Consolidation and Transparency Issues
The healthcare industry’s consolidation and lack of transparency are significant contributors to rising costs. Experts point to the consolidation among hospitals and companies acting as middlemen between providers and employers as key drivers of increased premiums and healthcare service costs. This lack of transparency makes it difficult for patients and employers to negotiate the best prices.
The Texas Hospital Association argues that consolidation helps keep hospitals open in financially struggling areas by allowing them to pool resources. However, critics contend that consolidation reduces competition, enabling large healthcare providers to raise prices.
Legislative Efforts and Potential Solutions
State Rep. James Frank, R-Wichita Falls, chair of the House Select Committee on Affordable Healthcare, emphasized the need for affordability and transparency in healthcare. When it boils down, this is about affordability Frank stated. This is about healthcare and actually being able to afford care.
Frank is focusing on three main areas: ensuring employers and patients know the cost of treatments ahead of time, fostering more competition in the healthcare market, and increasing transparency for patients. These efforts aim to empower patients to make informed decisions about their healthcare and financial well-being.
As Texas businesses continue to grapple with rising healthcare costs, the hope is that legislative action and increased transparency will bring relief and create a more sustainable healthcare market for all.
